One Size Fits None: Why United EVENTures Crafts Custom Team Building Events to Remember

• April 21, 2025
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Team-building should never feel like reheated leftovers. 

That’s the philosophy Will Leggett, head of experience at United EVENTures, swears by. 

While some companies rely on cookie-cutter formats and predictable icebreakers, Will and his crew take a different path, starting with a blank slate and ending with events that teams actually remember.

How custom team building events should be!

As Will puts it, “Each group is different. The dynamics of the team is a hundred percent different from one company to the other.” So why slap the same tired format on every client?

Let’s break down why customization is the secret sauce behind United EVENTures and how it transforms team-building from forgettable to phenomenal.

Generic Events = Generic Results

The issue? Standardized team-building events don’t cut it anymore. 

Slapping a one-size-fits-all program onto a team of engineers, marketers, or execs with wildly different personalities and priorities is like handing out size 10 sneakers to everyone in a marathon — someone’s going to trip.

Will explains, “It could even be within the company—different departments need different things.” 

What gets a sales team fired up might fall flat for product managers or HR leaders. When companies fail to consider those nuances, they waste time, money, and morale.

When Team-Building Becomes Time-Wasting

Let’s face it: Many “team-building” events are little more than forced fun. You’ve been there. Awkward icebreakers. Overdone scavenger hunts. And PowerPoint-heavy workshops that suck the energy out of the room.

Will’s team often walks into companies where past events have flopped. Why? Because they weren’t rooted in intention. 

“We ask, what does success look like at the end of the event?” Will says. If the client can’t define that, how can the event deliver?

The real danger? A disengaged team. Events that miss the mark don’t just waste a day — they signal that leadership doesn’t understand or invest in its people. That’s a morale killer in disguise.

Start with Purpose, Build with Insight

Here’s where United EVENTures flips the script. Customization isn’t just a buzzword—it’s the blueprint.

Step 1: The Needs Assessment
Every event starts with deep listening. “Understanding the group and who it is we’re going to be working with” is priority number one, Will says. That includes time constraints, team dynamics, and the biggie: “What does success look like?”

Step 2: Design with Intention
Once they’ve got the inside scoop, the fun begins. Events are built to match team energy, purpose, and culture. For example, engineers might enjoy collaborative builds while sales teams want to flex their competitive streak.

A favorite example? Customized trivia. Sure, trivia’s a crowd-pleaser, but United EVENTures levels it up by tailoring questions to the client’s company, goals, and inside jokes. “It becomes almost like a fun test,” Will says. Teams retain more, laugh more, and actually enjoy the experience.

Step 3: Dial in the Details
Everything gets the custom treatment: activities, tone, even the props. “We’ve recreated campsites with tents, campfires, and fishing poles,” Will says. “Other times, we’re using Legos to build bridges across departments—literally and metaphorically.”

Campsites, Lego Bridges, and Kahoot Showdowns

Need a few visuals? Here are just some of the outside-the-box ideas that made big impacts:

• Bridge Builders. For a pharma client with a “Bridging the Gap” theme, Will’s team designed a Lego-based challenge where teams built sections of a bridge… without seeing each other’s work. The kicker? All segments had to link together into a single 20-foot mega bridge.
  
• Trivia with Teeth. Sales teams prepping for a product launch got a customized trivia game using content from their own training sessions. “We use Kahoot, so it’s timed and competitive. It’s fast, it’s fun, and it reinforces what they learned.”
  
• Campsite Communication. Teams recreated campsite scenes based on verbal instructions alone — no peeking. “We use the same materials, but they can’t see each other. It’s all about how well they communicate.”

“No two events look the same,” Will says. “That’s the point.”

It’s a Triple Win: Fun, Function, and Philanthropy

Customization doesn’t stop at activities — it’s baked into the impact strategy too. United EVENTures doesn’t just build stronger teams. They make bikes for kids with cancer, beehives to boost local ecosystems, and meals that support food banks.

“We’re trying to create events where we give back at the same time,” Will says. 

That’s the triple win: the client wins with a successful event, the community wins with real support, and the team at United EVENTures gets to deliver experiences that mean something.

As Will puts it, “It’s part of our culture.”

Ditch the Templates. Bring the Tailor.

Your team isn’t off-the-rack, and your event shouldn’t be either. Whether it’s a two-hour breakout or a full-day blowout, United EVENTures knows how to create the right experience for your team’s unique vibe, goals, and story.

Customization isn’t extra — it’s essential.

Ready to trade bland for bold? Reach out and let United EVENTures make your next team event one to remember.