What is your finish line?

• August 24, 2016
• BRendine
• no comments

I was going through a bunch of questions on the internet the other day, starting to ramp up the interview process for our Fall Intern Program (which, by the way, you can apply for on our Careers page) when I came across this question: “What is your finish line?” In other words, what does success look like to you? As the pace of life tends to pick up, we are more focused on making it through each day rather than defining and heading towards our finish line. So, I asked Will, “What is your finish line?”….

Success can be determined by many different factors. First and foremost a desired end result must be set. If we are talking about a successful business I would refer back to a book I just read called “Profit First” by Mike Michalowicz. Where he was asked that same questions as a entrepreneur but in a couple different ways….”How big is your business? How much money does your business gross? How many employees do you have?” But the real questions is “How HEALTHY is your business” You could have a 5 million dollar gross revenue business but have a 4.9 million dollar operations/payroll expense therefore only have a $100,000 dollar business, which to me is not a successful business. Yes, you have a $100,000 net profit but that means if you have one bad month in sales you are on the verge of going bankrupt.

So getting back to that initial question about what does success look like….To me, as a new business owner, successful is determined by a happy work/life balance. If you can run your business without it running you and it effecting your personal life, that is success. I started United EVENTures with the idea that “if you love what you do, you will never work a day in your life.” Not sure who came up with the quote but it’s something I live by every day.